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Channel: David Rodnitzky, Author at Search Engine Land
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Introducing the Newest SEM Agency – Google?

Will Google soon be judge, jury, and executioner of SEM campaigns? As Google continues to look for new monetization opportunities outside of its core AdWords and AdSense traffic, might it consider...

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Why Account Structure Matters For Every AdWords Account

This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features...

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How & When You Can Turn SEM From A Checkbox To A Core Business Component

Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.” This wasn’t the case 10 years ago, when SEM got dumped into the “test budget” if there was any...

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Default Campaign Settings In AdWords — The Good, The Bad & The Ugly

Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few...

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Lessons From An Accidental Tourist On The Inter-Webs

I live in a double bubble when it comes to my perceptions of how “America” uses the Internet. The first bubble I live in is Silicon Valley, where the latest venture-funded “SoMoLo” website always seems...

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Where Do You Go When You’ve Maxed Out SEM?

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords,...

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Using First-Party Data For SEM On Google & Way Beyond!

As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind — the GlenGarry data — is first-party data. This article will show you how you...

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Bid Management Science Explained

Bid management is vitally important for SEM — that’s not much of a revelation. These days, most big spenders use a bid management technology, but don’t really think about how these bids are...

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The SEM agency is dying (and what to do about it)

Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the...

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Meet the fake news of the online marketing world (that Google loves!): Review...

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in...

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